Real Stores, Real Imports — A Builder's Update

I launched MyMarketOrders about a month ago. It started as a tool to solve my own problem — my wife and I own a boutique, and the hours we spent typing wholesale orders into our POS were brutal. I wrote about that in my first post.

Since then, real stores have been using it. Not beta testers — actual boutique owners importing actual wholesale orders into their Heartland Retail accounts. And I've learned a lot.

I wanted to share what's happened, what I've built based on real feedback, and where this is going.

What's Actually Working

The core flow is solid. Upload an Excel export from Joor, NuOrder, or Faire. Review everything on screen. Hit import. Vendors, grids, items, and purchase orders land in Heartland Retail exactly how you'd set them up manually — just without the 45 minutes per order.

One store imported 18 orders in a single sitting. 299 units, over $16,000 in cost value. Took about 30 minutes total, including review time. That same work would've been an entire weekend of data entry.

That's the kind of result that tells me this thing works.

Features That Came From Real Usage

The best stuff I've built in the last month didn't come from a roadmap. It came from watching real stores try to use the tool and running into things I hadn't thought of.

Every Heartland account is different. I originally hardcoded things like which custom fields mapped to Color and Size. Worked great for my store. Broke immediately for the next one. Now the system auto-detects your custom fields when you connect and lets you confirm the mapping. Takes 30 seconds.

Size formats vary wildly. Some stores use a SIZE picklist with full words — X-SMALL, MEDIUM, X-LARGE. But wholesale order files use abbreviations — XS, M, XL. So I built a Size Crosswalk that auto-suggests the right mapping and remembers your choices for next time.

Grid numbering isn't one-size-fits-all. Some stores let Heartland auto-assign grid numbers. Others want the style number from the order as the grid number. Now you choose which approach your store uses, and the system handles it.

Multi-color orders were tricky. When you order the same style in Black and Ivory, the import needs to keep those straight across all the size variants. Early on, a bug was quietly assigning the wrong color to the second variant. Fixed — the system now matches by both size and color.

NuOrder exports come in about four different formats. Standard column pairs, inline sizes as headers, per-row with one size per line, and delivery-column formats. I've had to build parsers for each one because NuOrder doesn't standardize their exports. If you've ever opened a NuOrder file and thought "this looks nothing like the last one" — yeah, I know.

Vendor name formatting matters more than you'd think. Joor exports everything in ALL CAPS. Some owners want Title Case in their POS, others want to keep it as-is. Now it's a preference you set once.

The Bigger Picture

MyMarketOrders started as a standalone tool, but it's now part of something bigger. I've been building BoutiqueOS — a unified platform that brings together order importing, AI-powered inventory intelligence, and SEO monitoring for boutique retailers. One login, one dashboard.

The inventory intelligence piece is called RetailAdvisor. It connects to your Heartland account, syncs your sales and inventory data nightly, and gives you AI-powered buying recommendations. Think of it as having a data analyst on staff who actually understands boutique retail.

If you're already using MyMarketOrders, you're halfway there — same account, same POS connection.

What's Next

Shopify support is the most-requested feature. Product imports are working, but I'm still building out the full flow. If you're on Shopify and want to know when it's ready, drop your email below.

Square is on the roadmap after that.

I'm also working on some things that came directly from conversations with store owners — better handling of reorders (matching to existing products instead of creating duplicates), and support for more export formats from vendors who don't play nice with standard files.

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This is still a small operation. I'm building this because I use it myself, and because every boutique owner I talk to has the same reaction: "Wait, you can do that automatically?"

Yeah. You can.

If you're on Heartland Retail and still typing orders in manually, come try it. If you're on a different POS, join the waitlist on the homepage — I want to know what you're using so I can prioritize.